"La
Via del Profumo"
"La Via del Profumo" is a company
specialized in ideating and realizing 100%
natural perfumes. Relying on a deep and wide culture
of the
natural essences and of their effects, we are able to elaborate
according to the rules and principles of aromatherapy and olfactory
psychology true "psychological fragrances " that will carry
to the people messages of "olfactory
communication". The new equation of modern perfumery,
the Perfume's revolution is in the following paradigm:
| AROMATHERAPY AND
PSYCHO-AROMATHERAPY |
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PSYCHOLOGY
OF PERFUME |
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OLFACTORY COMMUNICATION |
In order to promote and divulgate aromatherapy
and natural perfumery, which already find an increasing consent
among the public, "La Via del Profumo" has invented
and commercialized a series of didactical
olfactory games to make us learn and experiment directly
with aromatherapy, olfactory psychology and with the principles
of olfactory communication.
For the show business "La Via del Profumo"
proposes olfactory
scenografies and interventions
of urbane perfuming on a large scale, orchestrated
to predispose the public to collective emotional states and
to positive behavioral responses.
"La Via del Profumo" makes it's experience
available to companies and commercial activities for the realization
of olfactory
logos, for olfactory
marketing studies and for the development of commercial
applications of aromatherapy, olfactory psychology and olfactory
communication.
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